Social media marketing for businesses has changed a lot over the last few years, and it is only becoming more and more demanding. For small business owners who are already strapped for time, it can feel impossible to juggle maintaining a professional social media presence while still putting enough time and energy into the core of their business.
Thankfully, there are tools and strategies to make everything a little bit easier until you’re in a position to hire it out! Below are our favorite tips and tricks for small business owners when it comes to managing your own social:
Create your content in advance to save yourself time! It’s much easier to carve out an hour or two of your time to create all of your visuals and write out all of your captions rather than hoping you’ll have the time (and creative capacity) every single day.
Utilizing tools like Canva and the templates that come in our industry-specific Social Media Kits will help make it all a breeze! We recommend utilizing a combination of graphics and photo/video to balance your content. This helps to educate and provide value to your audience while also giving them a more personal look into your business!
It’s so easy to feel stuck not knowing what to talk about on any given day. Your mind is probably focused on the work at hand rather than what you should be saying to your phone in selfie mode!
Whenever inspiration strikes, we suggest building out a master list of content prompts that you can always refer back to! We keep a list in ClickUp that we refer to for ourselves and our clients!
Helpful hint: questions that you receive from customers or prospective customers make great content topics!
Similar to batch creating, we highly recommend scheduling out your content in advance! That way you know even if you get busy with business, your feed will remain active and consistent.
We personally use Later to manage social media for ourselves and our clients. It offers scheduling, reporting, and so much more! However, other great alternatives that we have used include Planoly, Sprout Social, and Hootsuite.
Scheduling your content at least 1-2 weeks in advance will help you manage your time so that you can consistently set aside one block of time to create and schedule rather than trying to find the time every single day.
Jetpass Media works with sports and travel brands to create content plans, on-site content creation, and more. Reach out to learn more about how we can support your brand’s growth.