As the end of 2021 slowly creeps our direction, it might be the right time to schedule some time on your calendar to take a look at your branding for your business. You’ve no doubt learned a few things over the course of the year – both about your own company and about your target demographic – so it’s important to check in and make sure that your branding is still in alignment!
Especially if you’re looking to level things up next year in terms of how you position your brand, you need to start by checking in with your brand identity.
Ask yourself questions like:
These will all help you to identify what your customer is going through, how you help them, and therefore how to position your brand messaging.
That’s the first step. Next, we need to take a look at your brand visuals. This is what most people think of when they hear “branding your business”. That includes your logos, colors, fonts, imagery and patterns and textures (if those are applicable to your brand).
Some questions to consider here:
If you only need to make minor adjustments, then you don’t need to worry about a full rebrand. This might mean making adjustments to your color palette, refining your existing logo, or narrowing down the types of imagery that you use.
If you find that you do need a pretty major brand overhaul, but you’re on a DIY budget, there are plenty of tools that will help you to create or customize your own upscale branding on a budget!
Finally, if you feel confident about your brand offerings and target market, then it might be time to invest in custom branding! We offer custom branding packages starting at $2000. To see if we’re a good fit, fill out the form below and we’ll be in touch.